Creative.
Product Development.
Operations.
Ten years working in startup culture has given me a highly dynamic and entrepreneurial mindset whenever I approach a new project. I’ve learned how to balance being detail-oriented and budget-conscious on the one hand while not sacrificing creative experimentation on the other. My experience has been in creating B2C copy, media, and content along with B2B and institutional presentations, speeches, and marketing plans. Feel free to look through some of my past and current projects.
Areas of Focus
Marketing & Branding
Defining brand identity, persona and compliant packaging. Collaborate with graphic designers and product developers to distill complex research and ideas into simple stories.
Product Development & Project Management
Experience bringing 20+ CPG products to market across the country. In coordination with researchers, formulated products for two clinical trials. Balance stake-holder goals and capabilities to develop products that connect to brand goals.
Creative Media
Blogs, articles, reviews and personal essays. Working closely with creatives to develop new media in podcasting and video.