Creative.
Product Development.
Operations.
Ten years in startup culture have given me a dynamic, entrepreneurial mindset when I approach a new project. I’ve learned how to balance being detail-oriented and budget-conscious on the one hand while not sacrificing creative experimentation on the other. My experience includes developing business branding, marketing media, product development, sales, and institutional presentations. Take a look through some of my past projects.
Areas of Focus
Marketing & Sales
Defined brand identity, persona, and compliant packaging. Collaborate with graphic designers and product developers to distill complex research and ideas into simple stories.
Developed business prospects, clients, and distribution networks for product adoption across markets.
Product Development & Project Management
Experienced in bringing 20+ CPG products to market nationwide. I balance stakeholder goals with real-world capabilities to develop products that connect. In addition to commercial products, I have formulated, developed, and manufactured products for two clinical trials.
Creative Media
Articles, reviews, personal essays, and speeches. Comfortable in presentation environments and developing creative content.